Time-Boxed Launch Campaigns
Arrive on launch
day with a crowd
already waiting.
Focused launch events for mobile games, bringing follower notifications, weekly vote rankings, and selected platform coverage into one campaign.
An important release deserves more than a single social post. PixelPicked turns a launch, major update, season, or expansion into a focused community event. Followers are notified, the game enters a time-boxed Launch Week, and player votes can give strong campaigns more visibility across PixelPicked. The audience and progress you have already built around the game carry into the moment that matters.
Launch day infrastructure
Every tool you
need for the
most important week.
Built-in launch infrastructure designed to concentrate community attention around an important release or update.
- 01
Follower notifications
Eligible followers can be notified when the campaign goes live, giving players who already care about the game a direct route into the launch moment.
Notifications - 02
Product Hunt-style voting
Your game enters a time-boxed Launch Week. The PixelPicked community votes for their favorite new releases, pushing the most promising games to the top of the platform's trending charts.
Vote ranking - 03
Top-rank amplification
Strong campaigns may be selected for additional PixelPicked newsletter, editorial, or social coverage. Placement and reach are not guaranteed.
Social reach - 04
Repeatable launches
Launch day isn't a one-time event. On PixelPicked, developers can run a new Launch Campaign every 60 days — perfect for major content updates, season drops, or global releases.
60-day cooldown
Momentum before the campaign
The campaign starts
months before
launch day.
Build the audience while you build the game. Launch to people who have been waiting to play.
- 05
Follower accumulation
Every player who discovers your game and clicks 'Follow' becomes part of the audience for future updates and campaigns. No separate mailing list is required.
Followers - 06
Devlogs build anticipation
Use devlogs to give players useful context before the campaign: what changed, why the moment matters, and where they can play or install the game.
Devlogs - 07
Permanent launch records
When the campaign ends, its final rank remains connected to the game, preserving a public record of that Launch Week result.
Final rank - 08
Weekly Pixel newsletter feature
Strong community-voted campaigns may be highlighted in PixelPicked's newsletter and platform coverage, creating another route to interested players.
Newsletter
A real community milestone
The first campaigns
to pass 50 votes.
Groky and Kazoku were the first PixelPicked Launch Campaigns to cross 50 community votes.
- 09
Groky crossed 50 votes
Groky became one of the first games on PixelPicked to pass 50 community votes during its Launch Campaign.
Campaign milestone - 10
Kazoku crossed 50 votes
Kazoku also passed the 50-vote mark, showing how a focused campaign can bring community participation into one visible result.
Campaign milestone - 11
Votes measure participation
A campaign vote records community support inside PixelPicked. It should not be presented as an install, purchase, or guaranteed store conversion.
Clear measurement - 12
Use the result as a signal
Compare votes with followers, page activity, store clicks, and other available evidence to understand the campaign rather than relying on one number alone.
Campaign analysis
Go deeper
Put this feature to work
Common questions
Everything you
need to know.
How do Launch Campaigns work on PixelPicked?
PixelPicked Launch Campaigns are time-boxed community events. The game joins a Launch Week where players vote for their favorites, while its existing followers are notified that the campaign is live.
How do I trigger my launch campaign?
You submit a Launch Campaign request through your developer dashboard. Every launch goes through a quick approval process to ensure quality. Once approved, your game is scheduled into a specific Launch Week.
Can I launch a game more than once?
Yes! Unlike app stores where launch day only happens once, PixelPicked allows you to run a new Launch Campaign every 60 days. This is perfect for promoting a transition from Beta to Global Launch, or for releasing a massive Version 2.0 update.
How does launch campaign pricing work?
Launch campaigns are currently available during PixelPicked early access. Long-term plan details have not been finalized and will be published on the pricing page when ready.
What happens when my Launch Week ends?
At the end of the week, the campaign's final rank is recorded with the game. Strong campaigns may be selected for newsletter, editorial, or social coverage, while the game keeps its existing followers and remains part of PixelPicked.
How many followers do I need for the campaign to be effective?
There is no required minimum and no guaranteed outcome. Existing followers, useful devlogs, a strong game page, an optional playable demo, and outside promotion can all give interested players more context before they decide whether to vote or visit the store.
Build attention around the game, schedule a focused campaign, and bring followers, community voting, and platform visibility together for an important release or update.
Build once. Launch loud.
Keep exploring
Playable Testing
Put HTML demos in front of real players for free and compare feedback with behavioral analytics.
Mobile Game Visibility
Give a game more ways to reach players through recommendations, rankings, devlogs, demos, and campaigns.
Mobile Game Devlogs
Publish meaningful development updates that remain connected to the game, studio, and followers.
Community Building
Use devlogs, followers, playable testing, feedback, and campaigns to build a useful player community.
Curated Discovery
Every game in the feed is reviewed by a human for originality, effort, and a place in curated discovery.
Other Features
Every tool PixelPicked provides for indie mobile developers, in one place.
For Developers
Reach more players, share progress, test playable builds, understand behavior, and grow a mobile game.