PixelPicked Launch Campaign
A coordinated launch campaign built into the platform. Push notifications, trending placement, and social broadcast — all included.
Most indie mobile games launch to silence. The developer hits publish, shares a tweet, posts in a Reddit thread, and waits. The App Store algorithm ignores them because they have no download velocity. The download velocity never comes because nobody knew they were launching. PixelPicked breaks this loop. Every approved game gets a coordinated launch campaign — push notifications sent to every follower the developer built during pre-launch, homepage trending placement for a full week, and a broadcast across all PixelPicked social channels. You build the audience before launch. We make sure they show up on the day.
Launch day infrastructure
Built-in launch infrastructure that would take months to build yourself.
Every player who followed your game during pre-launch gets a direct push notification the moment you launch. Not an email that goes to spam. A push notification they open.
NotificationsYour game goes to the trending section of the PixelPicked homepage for your full launch week. Every player who visits the platform during that window sees your game.
TrendingPixelPicked broadcasts your launch across X, TikTok, YouTube, and Discord. Your game reaches audiences that never open an app store chart.
Social reachTell us when you are launching and we coordinate everything simultaneously. One spike of downloads in a tight window — the signal the App Store algorithm needs to notice you.
TimingPre-launch momentum
Build the audience while you build the game. Launch to people who have been waiting.
Every player who follows your game page during development is added to your launch notification list automatically. No email list to manage. No manual exports.
Pre-launchPost devlogs as you build. Players who engage with your updates are the most likely to download on launch day. The platform surfaces your devlogs to relevant audiences.
DevlogsDuring launch week, your game is eligible for community voting. Top-voted games get additional featured placement and newsletter inclusion on top of the base campaign.
VotingTop community-voted games at launch are included in the Weekly Pixel newsletter — sent to thousands of players who are actively looking for new indie mobile games to play.
NewsletterCommon questions
The launch campaign includes push notifications to every player who followed your game during pre-launch, homepage trending placement for your full launch week, and a broadcast across PixelPicked's social channels including X, TikTok, YouTube, and Discord. Everything runs simultaneously on your launch day to create a concentrated spike of installs.
When your game is ready to launch, notify the PixelPicked team through your developer dashboard. We coordinate the campaign timing with you and activate everything on your chosen launch date. There is no additional setup required beyond what you built during pre-launch.
There is no minimum. Even 200 to 300 genuine followers who receive a launch-day push notification and convert to downloads can be enough to signal the App Store algorithm. The quality of your followers — players who are genuinely interested in your specific game — matters more than raw numbers.
No. The launch campaign is included for every approved game on PixelPicked. There is no separate fee, no commission taken on downloads, and no paid tier required to access campaign features.
After launch week, your game remains permanently in the PixelPicked discovery feed. You can post update devlogs to re-engage your follower base, and your game remains eligible for weekly community voting. Post-launch discovery is an ongoing benefit, not a one-time event.
Yes. Approval gives you a live game page. You control when your launch campaign activates. Many developers spend months building their pre-launch audience before triggering the campaign — this is the recommended approach.
The App Store rewards download velocity. PixelPicked gives you the crowd that creates it. Build your audience before launch. We handle the campaign.
Build once. Launch loud.
Keep exploring
Beta Testing
Upload early builds, recruit testers from your followers, and get session analytics before launch.
Waitlists
Build a follower list before launch. Every follower gets a push notification the moment you ship.
Community Building
Devlogs, follower feeds, and voting — the full stack for building in public on mobile.
Curated Discovery
Every game in the feed is reviewed by a human. No clones, no shovelware, no ad spend.
Other Features
Every tool PixelPicked provides for indie mobile developers, in one place.
For Developers
Everything PixelPicked does for indie mobile developers — from first build to launch day.