Time-Boxed Launch Campaigns
Arrive on launch
day with a crowd
already waiting.
Product Hunt-style launch events built for mobile games. Follower notifications, weekly vote rankings, and social amplification — all built in.
Most mobile games launch to silence. The developer hits publish, posts on social media, and waits. The App Store algorithm ignores them because they have no download velocity, and the velocity never comes because nobody knew they were launching. PixelPicked breaks this loop. We provide time-boxed, community-voted launch events designed specifically for mobile games. When you launch on PixelPicked, every follower you built during pre-launch gets a direct notification, and your game enters a competitive Launch Week where the community votes on the best titles. You build the audience before release. We make sure they show up on the day.
Launch day infrastructure
Every tool you
need for the
most important week.
Built-in launch infrastructure designed to generate concentrated visibility and download velocity.
- 01
Follower notifications
Every player who followed your game during development gets an immediate in-app and push notification the moment your launch campaign goes live. Not an email that goes to spam. A real-time alert.
Notifications - 02
Product Hunt-style voting
Your game enters a time-boxed Launch Week. The PixelPicked community votes for their favorite new releases, pushing the most promising games to the top of the platform's trending charts.
Vote ranking - 03
Top-rank amplification
Games that perform well in the weekly rankings receive massive amplification. We broadcast top games across our social channels (X, TikTok, YouTube, Reddit) to reach audiences outside the platform.
Social reach - 04
Repeatable launches
Launch day isn't a one-time event. On PixelPicked, developers can run a new Launch Campaign every 60 days — perfect for major content updates, season drops, or global releases.
60-day cooldown
Pre-launch momentum
The campaign starts
months before
launch day.
Build the audience while you build the game. Launch to people who have been waiting to play.
- 05
Follower accumulation
Every player who discovers your game and clicks 'Follow' during your pre-launch phase is automatically added to your launch notification list. No email lists to manage or export.
Pre-launch - 06
Devlogs build anticipation
Post devlogs as you build. Players who actively engage with your development updates are the most likely to download on launch day and vote for your game during its campaign.
Devlogs - 07
Permanent launch records
When your campaign ends, your game's final rank is permanently stamped on its profile. High-ranking games continue to receive organic long-tail traffic from players browsing past winners.
Final rank - 08
Weekly Pixel newsletter feature
Top community-voted games from the Launch Week are featured in our newsletter, sent directly to thousands of players actively looking for the highest-quality new mobile releases.
Newsletter
Common questions
Everything you
need to know.
How do Launch Campaigns work on PixelPicked?
PixelPicked Launch Campaigns are time-boxed, Product Hunt-style events. When your game launches, it is grouped into a 'Launch Week' where the community upvotes their favorite titles. Simultaneously, a push notification is sent to everyone who followed your game during pre-launch.
How do I trigger my launch campaign?
You submit a Launch Campaign request through your developer dashboard. Every launch goes through a quick approval process to ensure quality. Once approved, your game is scheduled into a specific Launch Week.
Can I launch a game more than once?
Yes! Unlike app stores where launch day only happens once, PixelPicked allows you to run a new Launch Campaign every 60 days. This is perfect for promoting a transition from Beta to Global Launch, or for releasing a massive Version 2.0 update.
How does launch campaign pricing work?
Launch campaigns are currently available during PixelPicked early access. Long-term plan details have not been finalized and will be published on the pricing page when ready.
What happens when my Launch Week ends?
At the end of the week, your game's 'Final Rank' is locked in and displayed on your profile. The top-ranked games get featured in our weekly newsletter and broadcasted across our social channels. Your game then transitions to our standard discovery catalog, retaining all its followers.
How many followers do I need for the campaign to be effective?
There is no required minimum. However, games that spend months building an audience via Devlogs and Beta tests perform significantly better in the Launch Week voting because they already have an invested community ready to upvote and download on day one.
The App Store rewards download velocity. PixelPicked gives you the tools to create it. Build your pre-launch audience, schedule your time-boxed launch campaign, and let your community push you up the charts.
Build once. Launch loud.
Keep exploring
Beta Testing
Upload early builds, collect feedback from your followers, and get session analytics before launch.
Waitlists
Build a follower list before launch. Every follower gets a push notification the moment you ship.
Community Building
Devlogs, follower feeds, and voting — the full stack for building in public on mobile.
Curated Discovery
Every game in the feed is reviewed by a human for originality, effort, and a place in curated discovery.
Other Features
Every tool PixelPicked provides for indie mobile developers, in one place.
For Developers
Build an audience, reach early game testers, collect feedback, and validate gameplay from first idea to the first 1,000 installs.